“We’re all trying to figure out how to run our creative businesses in this new normal. Learning how to adapt—and fast—is one skill we’re all having to learn. In an effort to help us all learn how to adapt from one another, I reached out to Abby Downing, partner and Creative Director of The Superfan Company, a creative agency specializing in marketing-driven merchandise, packaging, and live event strategies that engage Superfans, headquartered in NYC. If ever there was a firm having to adapt some of their services in a hurry, it would be Superfan.”
